For Immediate Release
Press contact: Carlos J. Gomez de Llarena
Phone: +1 917 476 8144

Fresh Kills: A 21st Century Walk in the Park.

New York's largest park project in a century gets smart with a mobile augmented reality experience for visitors.

On the occasion of the annual Sneak Peak event held in Staten Island's Freshkills Park, October 2nd, 2011, a new augmented reality (AR) application for smartphones is being launched, allowing visitors to navigate and understand features of the site as well as its transformation from landfill to park.

Freshkills Park+ is an experience built with the Layar Browser application and is available for iPhone, iPad, Android, Nokia and Blackberry devices.

With the app, visitors can use their device to explore different projects under construction, nearby bodies of water, buildings, bird sanctuaries, activities and panoramic views of the park. Additional videos, photos, sounds and articles related to these sights can be accessed as they walk around the diverse areas of the site. Step-by-step directions to reach any of these locations by foot or bike can also be provided in real time, making it useful for those who want to find their way to the nearest facility or activity in the vast, 2,200-acre landscape.

The former landfill presents a unique challenge for visitors since the installation of foundation-supported signs is prohibited by the presence of vast underground landfill infrastructure. The solution that Freshkills Park+ proposes is a virtual wayfinding system that consists of descriptive icons and texts overlaying the camera view of a user's mobile device. Visitors see only the relevant information based on where the device is pointing, acting like a smart compass that helps them virtually navigate the park.

Site visitors need to download the Layar Browser app and launch the Freshkills Park+ layer to experience a 21st century walk in the park. The free app will still be available for visitors after the event.

The app was developed by Carlos J. Gomez de Llarena from New York based media architecture studio Med44 in conjunction with Raj Kottamasu and the Freshkills Park outreach team at the New York City Department of Parks & Recreation.

Download Freshkills Park+

About Freshkills Park:

At 2,200 acres, Freshkills Park will be almost three times the size of Central Park and the largest park developed in New York City in over 100 years. The transformation of what was formerly the world's largest landfill into a productive and beautiful cultural destination makes the park a symbol of renewal and an expression of how our society can restore balance to its landscape.

Freshkills Park website.

Event Name: Sneak Peak at Freshkills Park
Event Type: New Media / Outdoor Event / Activities
Date: Friday October 2nd
Time: 11am - 4pm
Location: Freshkills Park, Staten Island, New York City, USA
Event URL:
Download Freshkills Park+ URL:

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